Tag: MP Feedback

Social Media Page Draft 3

Here is draft 3 of my social media page, which is the final draft. I have added some more posts since the last draft, which check off some more conventions.

The new posts I have added are:

  • Marketing stunt
  • Tour tickets (promotion)
  • Album release
  • Music video release
  • Q&A (story highlight)

Each of these posts are important to the success and audience engagement of the social media page. For example the tour tickets:

This post, along with the caption, creates excitement and call to action for the audience. The use of a limited time offer creates a rush and a buzz within the audience as they feel they have to move quickly and also share the news with others, which then draws in a bigger, wider audience, therefore leading to more audience engagement.

Here is my updates conventions checklist for draft 3. From the new posts, I have been able to check off quite a few more conventions such as the Q&A, marketing stunts, and having at least 9 posts on the landing page.

The conventions on orange are things that I have included, however only one example of that convention is on my social media page. For example the convention of reels is orange because the only reel I have posted is the release of the music video. However, I could have posted some teaser reels earlier on to ensure that this convention was fully checked off. Reels are important to have on a social media page, as they are short clips which are engaging, however are not so long that the audience looses interest.

Overall, I think that my final social media page is good. However, I am aware that there was more I could have included that would have boosted audience engagement on the page to make it more successful. Despite this, the page appeals to the correct target audience, and includes posts which will create desire and call to action within the audience, while also keeping them engaged.

Social Media Page Draft 2

Here is draft 2 of my social media page. I have added a few new posts since draft one, however I know I still need more to make it a successful platform and page.

The two new posts that I added since the last draft included one for a charity/raising awareness of mental health issues, and the other was some behind the scenes shots of the star. These are both some key posts which I made sure I included in my social media page as they both have impacts on the brand and the audience.

For example, the post raising awareness is something that some audience members may relate with, which gives the post and the overall page more attention, as well as being a talking point which will be shared through word of mouth. This more sensitive type of post also reflects on the brand and star’s values are.

This is my self assessment sheet for draft 2 of my social media page. Completing this helped me to see what I had already included in my social media page, and what I still had left that I could include.

 

For this draft, my teacher gave me some feedback via ScreenCastify.

What I need to improve on in my next draft:

  • Q&A post (or on story)
  • More Story highlights
  • Cross media convergence post(s)
  • Guerrilla marketing posts
  • Traditional advertising (e.g. magazines)

Getting this feedback was helpful as now I know what I should be sure to add if I want my social media page to be as successful as it can be. I was aware that I needed more posts, but it is helpful to have a clear plan as to what those posts will be about.

Here is my conventions checklist for draft 2. Not a lot has changed since the last draft, as most of these conventions will be the posts that I will cover in my next (final) draft. It is important to include all of these conventions, as that it what makes it a successful social media page which attracts and gains attentions from the target audience.

For example, in my next draft I will be sure to address the Q&A, as well as the marketing stunts. These are very important posts as they will maximise audience interaction and engagement through the Q&A, and creating excitement in the audience through the marketing stunts.

Overall, I think my draft 2 is alright, however I can definitely improve on it for my final draft. This will be relatively easy to start, as now I have some key solid points to work on, as well as the conventions that I’m currently missing.

Music Video Draft 5

Here is draft 5 of me and my groups music video. This draft contains some minor changes from the previous draft, however we are pleased with the end results.

The main things to focus on changing and improving in this draft were:

  • Changing a few shots of the star so she doesn’t look like she’s laughing
  • Adding a few more angles as the mid shots were getting repetitive
  • Fixing a few of the shaky camera shots by either replacing them, or editing over them.
  • Add some colour correction on the narrative to make it feel less naturalistic
  • The vignette feels much more intense, so maybe tone it down a little

We managed to fix the shaky camera shots of the drum at the beginning and end (seen in drafts 1-4) by removing that clip and adding a new one of the band on a canted angle with a fade out effect similar to the fade in effect at the beginning. This also touched on how we could add in some more angles.

We also changed up the intensity of the vignette for some of the scenes as we felt it was a bit too intense in the narrative clips. We did this through using the sliders on the colour tab within the vignette tab. This was relatively easy for us to do, and we feel it made quite a big difference to our narrative scenes.

Here is my updated conventions checklist for draft 5. We mostly have covered everything in the music video apart from adding more framing and more variety of transitions. However, this is some things that we can do for the final draft of the music video.

From this feedback and also the updated conventions checklist, we are now able to tweak a few final things for our final draft. This is helpful as although we are happy with it, it is good to have someone else’s view on it as well.

Digipak Draft 3

Here is draft 3 of my digipak. For this draft I printed out the PDFs and put them into a CD case. This helped me to visualise the digipak more as it was all put together.

For this draft I changed quite a lot. Firstly the font of the album title as it seemed to close to the font used for the band name. I also changed the positioning as it seemed a better fit. I also changed the positioning of the band name and brought it in more as it was quite widely spaced.

For the back right pane, I added some text to make it seem not so empty. I think this really helped to add to the image and fill some of the empty space, the text also keeping on brand and relating to the genre. 

While making the front cover of my digipak, I used the arrange tool for the positioning of the text. This allowed me to layer the text and the image and give the impression that the album title ‘Reliance Triggers Loathing’ was behind the star.

On the back cover, the image looked a bit plain and almost too natural. To resolve this, I added a gradient feather. My aim was to make it seem as though there was a point of light, which I managed to achieve by using this gradient. I was able to select the angle at which I wanted the gradient feather, and then I could change the opacity and the colour scale of the gradient.

For my convention check in, I have mostly everything I need on my digipak. I have included conventions such as the band name, album name, barcode, and I have all 4 panes. However, there is still a bit of work to do to ensure I have all my key brand descriptors.

Here, I asked some people if they could look at my digipak and then mark on the sheet what genre they thought it was. Mostly, people voted for ‘indie rock’ which is correct and what my genre is. This is positive as it means that I have genre conventions in my digipak and people can tell what it is by looking at it. However, there were a few who voted for the wrong ones, but similar to my genre. This just means that I need to tweak a few things on my digipak to ensure that there is no confusion around the genre.

Overall, my draft 3 is a big improvement from draft 2, but can still be improved further. The feedback from my peers has also really helped me to see what genres my digipak is getting confused with. This will really help me when creating my final draft of my digipak.

Contact Sheet

This is my contact sheet from the photos which I took for my digipak. Overall I think the shoot went well and I got all the photos I needed.

During the photoshoot there was an issue with the models being there, and I struggled to get enough photos. However, I then resorted to taking photos of the landscape which I knew I could use for my digipak. Unfortunately I didn’t take as many as I could’ve done, so my options were limited, however I still think I took some good ones. I then took some more photos of one of my models in the studio, as I came up with the idea that I could edit them together to make the illusion of it being 3 different people.

These were two of the photos that I liked the most. Despite the colour being really nice in them, I plan to turn them monochrome black and white to fit my genre conventions. I also really like the tree branches in both of them and think it could look edgy when the image is black and white.

Overall, despite facing some difficult and annoying challenges during my photoshoot, I think I managed to take some good photos which I will be able to use in my digipak.

Digipak Draft 2

This is draft 2 of my digipak. For this draft I needed to have 4 panes, the front, back and both inside panes.

For this second draft I changed the typeface and placement of text on the front cover. I prefer this to the last draft as the typefaces fit better with my branding and genre than the other typefaces used previously in draft 1. I also changed some of the colouring, making an alternating pattern of black and white or black and red for ‘Craving Serotonin’. I liked this a lot as I think it gives it some more dynamic and makes the words look less flat.

For the back pane, I didn’t change anything as I thought it looked good as it was. I think the monochrome colouring means that it fits the genre and overall branding showcased in all of my media products. I have included all of the conventions like the barcode, licencing agreement and track list, however I have missed out doing the spines. Although I have done one, I really need to have both done, as they are what would be seen when the digipak is displayed on a shelf. So although the front cover is very important, so are the spines.

Here are my 2 inside panes. For the left image I wanted to make something that included nature, however was also edgy and didn’t look totally natural. I really like the image as I managed to turn it black and white, and then invert it to give it the edgy look and feel that I wanted to achieve. For the right image I wanted to portray the band, so with the images I had taken in the photoshoot, I edited them all together to make it look like 3 different people. I do feel like the background could do with something else however, as it looks quite plain other than the band.

Here is a ScreenCastify that I was sent as feedback by my teacher. I found this very helpful to get feedback from somebody who was looking at it from a fresh perspective. I was given feedback on what was good and what I could improve on.

What went well:

  • good image on inside left
  • nice image on front cover (although a bit too smiley for genre)
  • good image for back cover

Things to improve:

  • spacing and positioning of font on the front cover
  • spines on the back cover (add and rotate)
  • positioning of the track list so it is fully visible
  • change typeface of track list
  • more on back cover (colour filter/effect)
  • front image is a bit too happy and smiley for the genre
  • more on inside right cover

This feedback has highlighted things that I could change about the digipak, it is very helpful as some of these are things that I wouldn’t have noticed and thought to change. It is also good to receive the positive feedback as I know I am doing a good job so far, which encourages me to work hard despite the things to improve.

Overall, I think my draft 2 was okay, however I know that there is more I can do on it to improve. After these improvements I am sure that my digipak will be even better and stronger conventionally.

 

 

Buzz Feedback – Social Media Page Draft 1

This is draft 1 of my social media page. The Buzz creative team came in and I was able to show them the draft, which they then gave me feedback on. It was really helpful as I was able to get a professional opinion on my work.

After showing them the draft 1 of my social media page, they gave me a few tips and things that I could focus on and improve.

What I could do to improve:

  • Take more photos to use in posts
  • Be experimental and almost abstract with the genre and theme
  • Bring the edgy feel to the social media page, like in the music video and digipak
  • Include more posts connecting with the audience
  • Don’t make all posts brand deals and promotions

This feedback was very helpful as some of it was things that I hadn’t really thought of. For example, more posts connecting the audience and star is something that I hadn’t put much thought into as I was mainly planning on using stories and highlights for that. The rest of the feedback I agree with, as I need to match the brand and genre that I managed to achieve in my music video and digipak.

Overall the feedback from professionals was very helpful as it was good to have a fresh perspective on the draft. It was also very beneficial as they knew what they were talking about, so they were able to give me clear objectives to work towards in order to improve my social media page.

I also completed a convention table, which helps me to view my target areas easily. I coloured what I had done in green, what I had started but not finished orange, and what needed to be done in red. The colour coding means that it is visually easier to see where I am and what I need to add/improve.

For example, promotions and merchandise are green as I have included both of them in my posts. However, stories and teasers are red as I haven’t yet included them in the social media page. Now that I can see it clearly, I am able to go and improve and complete those areas which are weaker than others.

Overall, I think my draft 1 is okay, and with the feedback from Buzz creative team, I can definitely improve my social media page in draft 2. Having the feedback and advise was very beneficial as now I clearly know my next steps in order to make an even better draft 2.

Digipak Draft 1

Below is my first draft of my digipak. For this first draft I designed only the front and back covers.

This was my back cover which I aimed to keep on the theme of our brand, so I used a colour filter on the image to make it seem more dark and edgy. I also ensured that I included the conventional elements, for example a track list, barcode, copyright and licensing agreement, and a image.

This is my front cover for the digipak, which is a lot lighter than the back. I really liked how the image was edited, however I realised it wasn’t quite on theme for my brand/genre. I also want to change up my fonts and text placement as it had a bit of an odd positioning at the moment.

I also completed a convention check in grid to ensure I had everything I needed on my digipak. I found that I mostly had everything I needed, however there were a few things I could improve on. For example, ensuring that I had done the spines of the digipak, as well as including more genre conventions and key brand descriptors.

I found this convention check in grid really beneficial, as it allows me to see the exact areas that I could improve on. Mostly, this first draft of my digipak is strongly conventional.

Overall, this first draft of my digipak went okay, and there are only a few small things I can change to make a big difference. Once changed, my digipak will be very strong and will also be very conventional.

 

Music Video Draft 4 – Peer Feedback

This is the draft 4 of me and my groups music video. Overall we are happy with it and prefer it a lot more to the past drafts we have done. We sent this draft along with some questions to another group for peer feedback.

The questions we sent with our draft 4 where:

  • What do they understand of the narrative?
    • Who are the main protagonists in the narrative?
    • How does it establish the protagonist(s), develop the problem and resolve narrative?
  • How does the mise-en-scene represent the genre and star image of the performer or band?
  • How have camera angles, framing and movement been used to represent the narrative and performance?
  • Which specific editing techniques (cutting, filters, effects, captions…) contribute to the impact of the video and sense of narrative?
  • Can you provide 3 clear suggestions as to what should be considered now in terms of editing, special FX, extra pick ups etc

After sending of our draft 4 along with the questions, we received feedback from our peers which included some positive points, along with some things we could improve on.

Positives:

  • Mise en scene represented genre well
  • Special effects of the lyrics across the screen worked well and was synced up perfectly
  • After understanding narrative, concept it good and overall a good music video

To improve on:

  • Narrative could be more clear, hard to understand on first watch
  • Some shots are a bit shaky
  • Add a few more angles and shots (mid shot gets repetitive)
  • In a few shots, star looks like she’s trying not to laugh

This feedback is really helpful as it is a new opinion and someone who is watching it for the first time. Since we have been editing it for ages, we have gotten used to it and may not notice any issues, so having someone look at it for the first time means they are able to pick out and notice things that we can not.

In this draft, we experimented with new editing techniques and effects. For example the one shown in the screenshot below which is called a ‘Gradient wipe’. We used this as it matches with the theme of our music video and the genre. The way that the black colour creeps in from the back eventually taking over the whole screen creates a feeling of unease, which is exactly what we were aiming for.

While adding effects on, we had to add in keyframes. This was difficult to understand at first, but eventually we found it very easy and it was quite a fun task to do. With each key frame we would change the scale (of the object the effect was on) and where it was on the screen. We used it a bit in the chorus to make it seem as though the screen was shaking slightly.

After completing our draft 4, we had another look at our conventions table, updating it with what we had managed to do in our video. For example, a difference from draft 3 to draft 4 was that our edit to the beat was a lot better, meaning we could turn it green. Despite this, we still don’t have a very large variety of shots and transitions which is something we need to sort out for our final drafts.

Focussing forward, we can use this feedback to improve our music video in the last few drafts. The things to improve on are relatively easy and shouldn’t take us too long to fix to ensure our music video is the best it can be. We also know which conventions we are still weak on so we need to ensure that we include them.

Music Video Draft 3 – Specsavers Feedback

Here is me and my groups draft 3 of our music video. This is our best draft so far which we showed to the Specsavers Creative Department for feedback. They gave us some very good points to improve in our music video, as well as some positives that we have done well on.

The Specsavers Creative Team were very helpful with their feedback as they are professionals in editing, meaning they have more knowledge than we do so were able to give us feedback which helped us a lot.

Things to improve on:

  • More quick cuts to give more energy
  • Some of the band look bored, need high energy
  • Narrative is a bit confusing
  • Could add lyrics on screen for the chorus
  • More filters/colour grading
  • Add a manual camera shake

Positives:

  • Good mise en scene
  • Lip syncing on time

For this draft, we adjusted the colour grading on some of the clips. We opted for lighter tones for the narrative and darker for the performance. We did this by using the tool shown bellow in the screenshot. We can now use this tool more confidently.

We also added a vignette on our clips, again keeping it light for the narrative and darker for the performance. We liked how it made the narrative look like a memory, or something of the past, and then the performance looked darker and sinister. We think the vignette added a very nice touch to the music video.

Here is my own conventions checklist for this draft of our music video. Green means that we have met that convention and it is included in our music video, orange means that it is in our music video, but not as much as it could be.

For example, our star image is very conventional and is exactly what we want it to be, as well as the lip syncing which matches up and is what we need. Therefor, they are both green, however edit to the beat is orange as, although we have mostly edited to the beat, there are still a few shots which are not quite on the beat.

Overall, from our draft 3 we have learned new skills such as how to use more colour grading tools. We also found the feedback given by Specsavers Creative Team really helpful as they were able to point out any issues they saw that we couldn’t see.

Focussing forward we will take the feedback onboard for our next draft and we will ensure that we improve the points which were brought up as issues. We also have more knowledge of some tools on Premier Pro, so we will find it easier to edit and will be able to experiment with new things.